has been a mark of confidence for the team. They were rejected at the LCBO, but getting into some local spots like Casero and Savvy Co. It’s kind of backwards.”Īs with any business, there have been lots of ups and downs along the way. “You need to put all your money up front and then get your licencing. “There’s a high financial barrier to entrance in the alcohol industry,” admits Alex. They are self-admittedly not big risk takers and would rather make steady moves. “I want us to start small enough where we could be sustainable and grow organically as the brand grows,” says Alex. They’re realistic about their goals and are taking small, smart steps to get there. Having spent much of her youth in the Beaver Valley, Emily feels connected to the area and the two are embracing a more rustic lifestyle after leaving the city. The two had moved to this area from the city and purchased a home in Durham, something they could fix up while living at Emily’s mother’s place in Kimberley. They realized there weren’t any breweries in Grey Highlands and they wanted to seize that opportunity.

They had the know-how, the vision, the branding, and the team. Being a husband-and-wife-led business adds an element of charm that’s becoming rare in the craft scene. Ultimately, our mission is to produce quality beer that is approachable to both the seasoned craft drinker and new-to-craft drinker alike.” “We’re taking an incremental approach to growth that doesn’t jeopardize our values, or the quality/style of beer we produce.

“In my view, Lovebird’s origin and evolving narrative really set it apart from other breweries or brewing companies,” says Kyle. When Kyle came into the picture in 2021, it was all falling into place and happening in a way that they felt comfortable with.

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